Home > About > Company Strength > Product Advantage
About us

Company Profile

About us

Zhejiang Huanan Wood Industry Co., Ltd., the parent company of the MOOSOO brand, was established in 2001. It is a wood products factory with a history of more than 20 years and a well-known reputation in East China.In 2019, Huanan Wood Industry wholly acquired Zhejiang Heyong Furniture Co., Ltd. and officially established Zhejiang Heyong Home Furnishing Intelligent Manufacturing Co., Ltd.

After more than 20 years of research and development and manufacturing of wood decoration products, it has successively obtained more than 40 patent certificates and passed authoritative certifications such as FSC international forest certification, green product certification, and ISO system certification.And won the title of “National High-tech Enterprise" in 2022.There are more than 500 employees, more than 100 senior technical personnel and middle and senior management personnel, the production base covers an area of 100,000 square meters, and the workshop is equipped with the most advanced automated production line in the country, with a daily production capacity of 50,000 square meters and an annual output value of nearly 300 million.

MOOSOO takes wood veneer products as its core, with design, deepening, production and installation as its development focus.Over the past few years, it has successively cooperated with Hilton, Marriott, Intercontinental and other international five-star hotels to serve Vanke, Greentown and other real estate hardcover projects, Bayer, Jingdong, Bytedance and other Beijing headquarters projects, and successively become the Asian Games project village, Starbucks, Ruixing and other commercial space partners.


Corporate Culture



Wood as the source, people as the center, Creating healthy spaces with wood grain aesthetics

Vision and Mission:To create an internationally renowned brand of wood finishes made in China;

Strategic Approach:We have become a leading manufacturer of painted wood finishes, oriented to our customers' usage needs and spatial tastes;

Core Values:Pursuit, Integrity, Innovation, Efficiency, Contribution;

Enterprising Spirit: Dare to pursue, brave to innovate, stride forward;

Strong strength, Unique advantages

MOOSOO has a production center integrating R&D, operation and brand management, and adheres to steady operation, continuous innovation and open cooperation. Product sales and services cover first and second-tier cities across the country, and focus on the international market. We always take design, quality, brand and service as the cornerstone of development, and provide customers with professional and internationalized office environment solutions through steady and professional quality management and operation mode.

Company Strength
  • System Advantages

    Strict national market division ensures the exclusivity of the franchise region's interests and exclusive enjoyment of the region's rich industrial resource profits.

  • Image Advantage

    Provide "MOOSOO" brand log veneer space unified VIS visual recognition system; SI terminal integrated design, etc.

  • Product Advantage

    "MOOSOO" brand, wood veneer, UV-coated wood veneer, wood veneer edge banding, color repair paste and other products, restore the original ecological decoration of wood veneer and present the natural space color, 20 years of wood veneer product manufacturing experience, inherit the craftsmanship and upgrade the UV wood decoration brand "MOOSOO", nearly 30 patent certificates, exquisite craftsmanship, sufficient and worry-free supply.

  • Advertising Advantage

    Independently promoted for each regional distributor in the outdoor, website PC terminal, mobile terminal and new media of the "MOOSOO" brand.

More than 30 product patents

MOOSOO products are designed for independent research and development, after research and development, sampling, repeated modification and refinement until the finished product, now has more than 30 product patents.


Development History


  • 2001

    Huanan wood industry was established, is the domestic focus on wood veneer panels larger influence of the production enterprises.

  • 2014

    Industrial upgrading and establishment of the "MOOSOO" brand.

  • 2019

    Huanan Wood Acquires Zhejiang Heyong Home Intelligent Manufacturing Co., Ltd.

  • 2022

    Awarded the title of "National High-Tech Enterprise".